What image are you portraying?
Is it the one you want?
Dusseldorf Airport Fire 1996
A fire broke out in Dusseldorf, GERMANY Airport.
By the time it was brought under control, 17 people
had died and 62 were injured. One of the main reasons
for the deaths was smoke inhalation. The victoms could
not find their way out. The graphics on the sinage later
were determined to by investigators to be confusing even
when viewed in clear sight, not to mention when
viewed under stress - facing flames and smoke. 'Bad
Design' in essence played a part in a very tragic situiation.
Are you in the middle of your own design confusion?
Your business logo, your business card, your fliers, brochures, and anything you put your business name on cast out an image of “who” your company is, are you sending a confusing message? Do you have a strong
brand? Do people instantly recognize your logo? If not why don't they? How can you create a brand that is instantly recognized?
One of the best ways is to put your best face forward through well designed, strong marketing and branding materials. You didn't just throw your company together over night, and the items you give to your customers to tell them who you are should be given as much care as your company's finances. You have a quality product, let's show people that.
So if you need a completely new set of branding materials, or if you current design just needs some tweaking call or email me today.
-Rob
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